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  • Writer's pictureThe Big Magazine Staff

Vogue Italia Prints All White Cover in Response to Coronavirus Pandemic

Wednesday, April 8, 2020

On Tuesday (April 7) Vogue Italia announced via Instagram an all white cover for the first time in history for its April 2020 edition in response to the coronavirus pandemic. Editor-in-chief, Emanuele Farneti, shared his editor’s letter explaining why he changed the original cover photo to an all white canvas in response to the COVID-19 pandemic.

The Vogue Italia April Issue will be out next Friday 10th.


“In its long history stretching back over a hundred years, Vogue has come through wars, crises, acts of terrorism. Its noblest tradition is never to look the other way.

Just under two weeks ago, we were about to print an issue that we had been planning for some time, and which also involved L’Uomo Vogue in a twin project.

But to speak of anything else – while people are dying, doctors and nurses are risking their lives and the world is changing forever – is not the DNA of Vogue Italia. Accordingly, we shelved our project and started from scratch.

The decision to print a completely white cover for the first time in our history is not because there was any lack of images – quite the opposite. We chose it because white signifies many things at the same time.


White is first of all respect.

White is rebirth, the light after darkness, the sum of all colours.

White is the colour of the uniforms worn by those who put their own lives on the line to save ours.

It represents space and time to think, as well as to stay silent.

White is for those who are filling this empty time and space with ideas, thoughts, stories, lines of verse, music and care for others.

White recalls when, after the crisis of 1929, this immaculate colour was adopted for clothes as an expression of purity in the present, and of hope in the future.

Above all: white is not surrender, but a blank sheet waiting to be written, the title page of a new story that is about to begin.” #EmanueleFarneti @EFarneti


Read the full Editor’s letter via link in bio.

Full credits:

Editor in chief @Efarneti

Creative director @FerdinandoVerder

Italy has been considered the epicenter of the coronavirus outbreak in Europe with over 139,000 cases and 17, 600 deaths reported to date. In recent weeks the number of COVID-19 cases has been on a decline showing signs the virus is slowing its spread.

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