The Weeknd x Binance ‘Crypto-Powered’ World Tour
By The Big Magazine Staff
The Weeknd has announced Bianace as the official sponsor for his upcoming After Hours Til Dawn global stadium tour.
The fan experience will collaborate with The Weeknd’s creative incubator HXOUSE to produce an exclusive NFT collection and co-branded branded merch. The Weeknd’s own XO Humanitarian Fund that benefits the United Nations-operated World Food Program USA will receive a $2-million donation from Binance, plus five percent of sales of all specially drafted NFTs produced by the collaboration.
“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge,” said The Weeknd. “It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”
The After Hours Til Dawn Tour, will kick off in Toronto at the Rogers Centre on July 8 and go on to 16 more stops in the U.S. and one in Vancouver.
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