top of page
  • Writer's pictureThe Big Magazine Staff

The Weeknd x Binance ‘Crypto-Powered’ World Tour

By The Big Magazine Staff

The Weeknd has announced Bianace as the official sponsor for his upcoming After Hours Til Dawn global stadium tour.

The Weeknd x Binance ‘Crypto-Powered’ World Tour

The fan experience will collaborate with The Weeknd’s creative incubator HXOUSE to produce an exclusive NFT collection and co-branded branded merch. The Weeknd’s own XO Humanitarian Fund that benefits the United Nations-operated World Food Program USA will receive a $2-million donation from Binance, plus five percent of sales of all specially drafted NFTs produced by the collaboration.

“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge,” said The Weeknd. “It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”

The After Hours Til Dawn Tour, will kick off in Toronto at the Rogers Centre on July 8 and go on to 16 more stops in the U.S. and one in Vancouver.

Follow us on Instagram @TheBigMagazine


bottom of page