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Taco Bell Launches Exclusive 'Jalapeno Noir' Red Wine In Canada

September 15, 2020


Drink Outside The Bun! Taco Bell is releasing its first ever “Jalapeno Noir” red wine beginning Sept 16th in select cities in Canada.


Taco Bell is releasing its first ever “Jalapeno Noir” red wine beginning Sept 16th in select cities in Canada. Photo - Taco Bell

The limited-edition vino is made in partnership with Queenston Mile Vineyard. Director of brand marketing for Taco Bell Canada, Kat Garcia, explained in a press release why the wine is the perfect pairing with their Toasted Cheesy Chalupa, made with aged cheddar.

“Together, the duo is irresistible: the rich taste and crunchy texture of the beloved Toasted Cheesy Chalupa complements notes of wild strawberry, cherry and beetroot in this silky limited-edition red wine,” writes Taco Bell Canada. “A sub of beans for beef in the Toasted Cheesy Chalupa means vino-loving vegetarians can satisfy their wine and cheese cravings, too.”
Garcia further stated, “At Taco Bell Canada, we love to raise our glass to big, bold ideas that elevate our menu items, and pairing our Toasted Cheesy Chalupa with this Jalapeño Noir is no exception.”


The news follows on the heels of Taco Bell’s announcement to remove the classic Mexican pizza and shredded chicken from it's permanent menu. While cheese and wine are typically paired together for taste, we’re not sure wine and beans will complement each other the same way.


The news follows on the heels of Taco Bell’s announcement to remove the classic Mexican pizza and shredded chicken from it's permanent menu. - Taco Bell Homer Simpson Meme


Taco Bell’s Jalapeno Noir wine sells for $25 per bottle at select locations in the cities of Toronto and Hamilton, Uber Eats (Canada) and at TacoBell.ca, while supplies last.

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