Steve Aoki's Dim Mak Collection + Paramount Pictures Drop New Snake Eyes Merch - Yamashiro Hollywood
Updated: Aug 4, 2021
By: The Big Magazine Staff
Celebrity DJ and entrepreneur Steve Aoki dropped his latest limited edition Snake Eyes capsule collection at historical West Hollywood hotspot, Yamashiro.
Dim Mak party guests included: Ron Artest JR, Emily Mei, Kevin Woo were spotted leaving the event with the new exclusive threads.
The swanky event took place on Wednesday, July 21st in celebration of Aoiki's latest clothing collaborartion with toy-maker giant, Hasbro, and Paramount Pictures in celebration of the theaterical release of Snake Eyes: G.I. Joe Origins starring Henry Golding (Crazy Rich Asians) as Snake Eyes.
The Dim Mak collection features five exclusive designs with character artwork from the movie paired with Arashikage symbols. The collection ranges from short to long sleeve styles, and a Double Dragon Hoodie starting at about $38 on up.
As a teen of the 80s and 90s, Aoki only had a handful of Asian characters on American TV to relate to and G.I. Joe: A Real American Hero was one of his favorites.
According to a recent Complex Mag article Aoki said “I loved watching how Snake Eyes was the secret weapon to the G.I. JOE team when I was young,” he explained. “He would swoop in and save the day with just his sword and ninja skills. I always wondered what his backstory was. When this opportunity arose to partner with Hasbro and Paramount on the origin story of Snake Eyes, I was amped on getting to know how my favorite super soldier became so incredible. I am looking forward to watching the movie and seeing how Snake Eyes is trained by the Arashikage in Japan.”