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Scott Disick and Lionel Richie Attend Sofia Richie’s Rollas Denim Launch - Los Angeles

February 21, 2020


On Thursday (Feb 20) night, Sofia Richie celebrated the launch of her Rolla’s x Sofia Richie Denim Collection Launch at Harriett’s Rooftop by The H Wood Group in West Hollywood. Her famous dad, Lionel Richie along with her boyfriend, Scott Disick attended to show their support.


Photos by Getty Images and Sofia Richie Instagram


Australian vintage denim brand, Rollas has named Richie the new 'Face' of their latest campaign and collection. The 21-year-old model turned designer wore a pair of her own Rollas designer jeans with a long-sleeved black top and brown leather corset belt.


Sofia’s brother Miles Richie and friends Amelia Hamlin, Maddie Ziegler, Carmella Rose, Amber Asaly, Dani Miller of Surfbort punk band, and artist Alec Monopoly also attended.


Photos here from inside the Rolla’s x Sofia Richie Denim Launch:


Photos by Kim Chen x The Big Magazine