The Big Magazine Staff
Matthew McConaughey partners with Operation BBQ Relief to deliver meals to LA wildfire fire fighters
Updated: Jan 21, 2020
McConaughey and Volunteers Kicked Off Nationwide Wild Turkey "With Thanks" Charity Campaign, Encouraging Folks Nationwide to Give Back and Give Thanks Throughout November and December.
By Rebecca Brando, November 2, 2019
Matthew McConaughey and Wild Turkey® have teamed up with disaster relief organization Operation BBQ Relief to give thanks to first responders nationwide as part of the Bourbon brand’s “With Thanks” annual charitable giving campaign.
The program kicked off on November 1st, 2019, in Los Angeles where Wild Turkey Creative Director McConaughey, Master Distiller Eddie Russell and a group of volunteers prepared and delivered turkey dinners to first responders critical in the rescue and relief efforts around the current wildfires in the area.
McConaughey rallied volunteers and jumped behind the grill to help prepare 800 turkey dinners, which they delivered to over 20 firehouses of heroes who are battling the wildfires that are raging across Southern California. Volunteers not only prepared meals for first responders but also cooked and packaged an additional 800 dinners for local homeless shelters. Butterball®, official turkey sponsor of Operation BBQ Relief generously donated the turkeys.
“Teaming up with Operation BBQ Relief as part of the Wild Turkey "With Thanks” has never been more meaningful," said Wild Turkey Creative Director Matthew McConaughey. “Little did we know when planning this annual event that California, my second home, would once again be hit with devastating fires. Being able to provide meals to the men and women who put themselves on the line is an honor for me, Jimmy and Eddie Russell. We are grateful to be here today to say thank you, shine a light on their unwavering conviction, and hopefully inspire others to get involved and help in their own communities.”
McConaughey has been the Creative Director for Wild Turkey since 2016. In 2018, McConaughey unveiled his own Bourbon: Wild Turkey Longbranch®, a rare small-batch Kentucky straight bourbon refined with Texas Mesquite.