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  • Writer's pictureThe Big Magazine Staff

Giant Jacquemus Purses Busses Roll Through Paris In Viral Instagram Video! Fake or Not?

By The Big Magazine Staff

On April 5, the luxury French brand Jacquemus shared an Instagram video of 3 giant colorful versions of its Le Bambino bag on wheels, traveling the streets of Paris.

In the viral clip, Jacquemus-branded busses branded with "Bambino" and "Jacquemus"are seen rolling through the streets of Paris with the caption "I THINK WE LIKE PARIS NOW" but is it real?

Sadly no, a rep for brand confirmed the video is a 3D rendering created by the brand marketing team and not real.

Photo of Simon Porte Jacquemus

The PR stunt is play on Jacquemus, known for its tiny purses. Jacquemus, a Parisian fashion label founded in 2009 by designer Simon Porte Jacquemus.

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