By The Big Magazine Staff
On April 5, the luxury French brand Jacquemus shared an Instagram video of 3 giant colorful versions of its Le Bambino bag on wheels, traveling the streets of Paris.
In the viral clip, Jacquemus-branded busses branded with "Bambino" and "Jacquemus"are seen rolling through the streets of Paris with the caption "I THINK WE LIKE PARIS NOW" but is it real?
Sadly no, a rep for brand confirmed the video is a 3D rendering created by the brand marketing team and not real.
The PR stunt is play on Jacquemus, known for its tiny purses. Jacquemus, a Parisian fashion label founded in 2009 by designer Simon Porte Jacquemus.
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