• The Big Magazine Staff

Escape to the 90’s with the Mike’s® Hard Freeze House - Los Angeles

By The Big Magazine Staff


Mike’s® Hard Lemonade is launching an new pop up experience in Encinco, Los Angeles, giving fans the chance to relive all their favorite 90's throwback trends and nostalgic flavors at the Hard Freeze House.

Photo of Mike’s® Hard Lemonade "Hard Freeze House" pop up experience in Encinco, Los Angeles. Photo - Mikes Hard Lemonade

The mansion offers a premium instagramable experience with a sparkling blue pool, Freeze bar and lava lamp wall. Each room is inspired by Mike’s® Hard Freeze flavor (Blue, Red, White and Pink), with fridges stocked with Mike’s® Hard Freeze.

Photo of Mike’s® Hard Lemonade "Hard Freeze House" blue room in Encinco, Los Angeles. Photo - Mikes Hard Lemonade

The vintage arcade games add to the ultimate summer experience!


“We know consumers are looking for tastes and experiences that evoke feelings of nostalgia, which is why we wanted to give fans the chance to relive the 90’s with our Mike’s® Hard Freeze House to celebrate the launch of Mike’s® Hard Freeze!”, said John Shea, Chief Marketing Officer, Mike’s® Hard Lemonade Co. "We can’t wait to give visitors a chance to try our newest innovation in the perfect setting – a totally immersive 90’s-themed experience.”

Photo of Mike’s® Hard Lemonade "Hard Freeze House" pop up experience in Encinco, Los Angeles. Photo - Mikes Hard Lemonade

From May 11 through May 18 fans in the Los Angeles area can visit www.MikesHardFreezeHouse.com to enter for their chance to winthe ultimate escape to the 90’s.


One lucky 90’s fan, and up to three of their friends, will receive an all-inclusive stay at the Mike’s® Hard Freeze House from June 3 through June 5 along with $10,000! NO PURCHASE NECESSARY. Open only to legal U.S. residents, 21 years or older.


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