January 9, 2020
Pop Icon, Britney Spears brings the ultimate fan experience titled The Zone to Los Angeles for a limited time between January 31st and April 26th.
The Zone is an interactive pop-up experience that celebrates all things Britney Spears. A massive 20 ft art piece painted by Rob Prior has been completed on the front The Zone building to let everyone know "It's Britney Bitch."
The 30,000 square foot pop-up is a 60-90-minute experience located on the corner of Fairfax and W 3rd St in Los Angeles - across from the Grove. The Zone is produced by CEO of Black Sky Creative, Jeff Delson and SRExperiences. Upon entrance fans will receive an RFID wristband which will connect attendees to a fully interactive and shareable experience throughout the space via an app that can be downloaded to any smartphone.
The Britney Spears experience will feature 10 interactive rooms for fans to immerse themselves into unforgettable moments throughout Spears epic career. Inside guests will be transported to replica video moments from “Baby One More Time,” to a journey to Mars for “Oops…I Did it Again,” to a custom commercial airline attraction from “Toxic.”
The “Circus” room will feature a 40ft tightrope photo walk, live ringmaster, tarot card reader machine and other memorabilia from the “Circus” tour. Additional exhibits will be announced in the coming weeks.
Britney gave fans a glimpse at what the inside of The Zone will look like on Nov 2, 2019 which has already generated over 1 million views.
The Zone will also feature an exclusive retail storefront which will debut five different merchandise collections, including “Britney Army,” “Work Bitch,” “The Zone Collection,” “Britney Bitch,” and “Pride Collection.” Guests will also get the chance to purchase merchandise and memorabilia from past Britney Spears’ tours.
Rumors have circulated that the massive space will also host industry events during the 2020 award season. Ticket prices start at $59.50 -$64.50 per ticket and ticket-holders need to arrive 20 minutes prior to scheduled ticket time. Attendees must be over 18 to enter or accompanied by an adult. The good news is if you are a child under 3 years of age you get in for free.
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To purchase tickets, click here.