• Staff

American Express and Marriott Bonvoy Debut Deluxx Fluxx presented by Swizz Beatz During Frieze Week

February 18, 2020


The LA-debut of Deluxx Fluxx presented by Swizz Beatz, The Dean Collection and the Marriott Bonvoy™ American Express® Card portfolio exclusive member event during Frieze Week.



Collaborating with American Express and Marriott Bonvoy, Grammy Award-winning Producer, Swizz Beatz, 40, created an immersive art exhibit called DELUXX FLUXX presented by The Dean Collection. The one-day pop-up art exhibit took place the day after Valentine’s Day during Frieze weekend on February 15th at the West Hollywood Edition.


DELUXX FLUXX brought the characters from Brooklyn-based artists FAILE & Bäst artwork to life through immersive, interactive characters and installations. They topped the night off with a special DJ performance by Swizz Beatz himself. Initially established in 2014 by Kasseem “Swizz Beatz” Dean and his wife, Alicia Keys, The Dean Collection is a contemporary, family art collection focused on supporting living artists.


Photos: BFA for the Marriott Bonvoy™ American Express® Card portfolio


The exhibit featured bright fluorescent colored installations, retro arcade games, pinball machines, and music. Upcoming Card Member-exclusive experiences include once-in-a-lifetime experiences in art, music, sports, food and fashion. Stay tuned for additional events in The Marriott Bonvoy American Express Credit Card portfolio x The Dean Collection series - both later this year and in 2020.